Saturday, June 30, 2012

All about couture: Part 2 (The couture of today)

(Part 1 is about the history of couture and can be found here.)

Haute couture has over a century of history but I think it's safe to say that the art of couture has not become stagnant. The FW12.13 couture week will be taking place in Paris starting tomorrow. Valentino will be livestreaming its couture show, with limited spots that can be reserved here. Dolce & Gabbana will soon be showing their first ever couture collection. Giambattista Valli has also recently begun showing couture and I find his designs to be quite stunning.
Source: style.com
Source: style.com
Although couture is no longer as popular as it was some decades ago, it is still very much alive. Today, it does not generate a very significant profit but is still beneficial to major brands. Couture lines add prestige to other lines by the same brand and entices customers to buy the brand's other products including ready-to-wear, fragrance, beauty, and accessories. I find that Chanel and Dior have been quite successful in using this strategy.
Source: style.com
Source: style.com
Source: style.com
It is sometimes difficult to appreciate all the process work behind couture dresses by simply looking at the final product, yet it is impossible to create such a beautiful final product without all the process work. Here is a video that reveals a bit of the behind-the-scenes work surrounding haute couture creations:



16 comments:

  1. Amazing photos! I like your blog!

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  2. Love your pics, great selection!!
    I'm following you now. check out mine and if u like pls follow me back!

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  3. I love those photos! Couture is my favourite! I really like your blog, it would be nice if you could stop by my blog sometime too (I'm from England) as I post my outfits and more. I'm also running a contest at the moment for Shopbop :) :)

    www.raindropsofsapphire.com

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  4. lovely pics! great inspiration :)

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  6. that dior collection with the flowers was absolutely STUNNING. i'm going to have to go back a couple seasons and just admire it again ;)

    and couture is definitely something almost incomprehensible to me! the entire hand-done process and the thousands of hours of work behind it is simply incredible. and i love that video of the BTS chanel couture, it's always fascinating!

    lovely post again :)
    xx

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  7. Thanks for sharing, that is such a cute post. all the outfits are awesome...of course!

    Cheers
    Sara C.

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  8. OOh this is so exciting. Thanks for the info about Dolce and Gabanna, I had no idea. Great post and I loved looking at this fashion

    xoDale
    http://www.savvyspice.com/

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  9. Thank you for sharing those picutres ! great styling

    http://www.jerseychase.com

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  10. nice collection!
    sorry for the very late reply honey since I've been too busy these days. Thanks for commenting on my blog, I'm following you now xoxo
    A
    xx
    http://epiquemoi.blogspot.com

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  11. The second dress is gorgeous!! So classy!

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  12. lovely collection sweetie, thank you for sharing :)
    would you mind to follow each other?
    xx shey
    http://thelittlebearcub.blogspot.com

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  13. i would so want to own the first or the second dress!

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  14. Great blog and pics!!
    visit my blog on http://laviecestchic.blogspot.com
    hope you like it!!!
    kisses

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